John Elway's Crown Toyota is co-owned by John Elway and Mitch Pierce. As CEO of the dealership, John Elway is involved with marketing and promoting the store as well as overseeing the entire operation. Mitch Pierce has been in the car business as a salesperson, salesmanger, General Manager and owner for over 25 years. When given the opportunity to own his own Toyota store, he took the store from a brand new business to one of the largest Toyota stores in the entire country.

Crown Toyota has a long history in the Southern California market and it is John and Mitch's desire to provide each customer with an experience that will result in a lifelong relationship with John Elway's Crown Toyota.